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June 21 :: Social Media Training for Service for Peace (via Webinar)

June 20, 2010

Prepping for today’s webinar. 67 attendees from all over the world. It always amazes me when I am presenting to group so diverse in location, culture and language – from a little home office in Springfield, MO. Must remember to speak slower. Most attendees will not be native English speakers.

Service for Peace is an organization that provides service learning projects for volunteers in over 20 countries to foster peace and hope for the future. Community development at the grassroots. They hired me to give this training to their chapters after seeing me present at the the LEADS – a Get Hands On! Summit hosted by the HandsOn Network. Very nice people to work with. They have three primary goals for their social media plan:

1. Increase the number of volunteers that sign up for their projects.
2. Increase their brand recognition globally.
3. Increase online donations.

All doable. They have a very good foundation for successful utilization of social media. Most chapters at the very least have a Facebook Page, and the main office is on Facebook, Twitter and YouTube. They just need some fine tuning in terms of branding and incorporating their social networking profiles in their website and e-mail newsletter. The key is to get all 20+ chapters on the same page in terms of branding and the Big Picture.

I am also going to pitch that they allocate time and resources into launching a blog (often the missing piece in a successful social media strategy), and since much of their audience is outside the United States and in developing nations, laying a foundation for the mobile web is crucial. Many people is the developing world primarily use the mobile phones to access the web.

We’re also going to discuss some peer-to-peer fundraising tools that will allow potential volunteers to fundraise online for their projects. Service for Peace didn’t know such tools existed. Creating an online fundraising kit for potential volunteers (usually between the ages18-24) could transform their organization. Millennials are 100% comfortable with financial transactions online.

The first 90 minutes of the webinar will be 20 social media best practices for their chapters, and then the last 30 minutes dedicated to more Big Picture, strategic use of social media for the head office in Washington, DC. Going to go prep now… stretchs, deep breaths, and a strong cup of coffee. Fair trade, of course.

Related Link:
Social Media Consulting by DIOSA Communications


1. Facebook Status Update:

2. “I’m Herci from Service for Peace Nicaragua. First of all,  you made an excelent presentation this morning! So many and great ideas!!”

6 Comments leave one →
  1. June 21, 2010 7:50 pm

    Wow… the webinar lasted three hours. Exhausting. Gave them lots of ideas for them to take their social social media strategy to the next level. Ended the webinar with 13 specific must do’s for their To Do list.

    I plan to follow-up and ask attendees to give me feedback on the webinar in this blog post. Something I have never done… this would be the first time.

    Strange thing about webinars that are in listen-only mode. You hang up, end the webinar, and then crash. The adrenaline is flowing during the webinar – even more so during in-person trainings – and then click to “End Webinar for All” and hang up. Silence. Stillness. Just me and my cats. I like giving webinars, but much prefer the in-person rush, interactivity, and question and answer sessions. Wish I could see their faces… that what GoToWebinar needs… avatars for attendees. Coming soon, I’m sure. :)

  2. June 22, 2010 6:10 am

    Oh boy! It was indeed three hours seated in one position, just listening keenly and typing away the useful tips that Heather was sharing. But you know, it was three-hours well spent, every minutes packed up with simple, practical tips that we took away and ready to implement towards moving the organization into the next level in social media.

    Considering how large and diverse our team is, I found that Heather did an awesome job to put all this factor into consideration. The poll at the beginning of the Webinar was useful in gauging the use of social media within the organization.

    While it would be impossible to highlight all the areas that were so relevant, one highlight on the usefulness of this webinar is helping one see what progress they have made and practical tips towards on finding and building on your Social Media Voice!

    Thankyou Heather for keeping us abreast on this key tools.

    • June 22, 2010 2:44 pm

      Thanks Becky. Appreciate that. “See” you on the online fundraising and e-newsletter webinar today too! Prepping now. After today… no webinars for two whole weeks. That’s like a vacation.

  3. June 22, 2010 7:24 pm

    Thank you Heather for such an exhaustive seminar. I got a lot of good tips and ideas for our future development at SFP, and most importantly – I was inspired, which hasn’t been my ‘mood’ when it comes to social networking. :)

  4. Andrea permalink
    July 14, 2010 3:00 pm

    Are your webinars available for viewing on the web?

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