Skip to content

July 1 – September 9 :: Social Media Trainings for the University of Kentucky Nonprofit Leadership Initiative (via Webinar)

July 1, 2010

This is the second summer that I have been contracted by the University of Kentucky Nonprofit Leadership Initiative to present a series a social media trainings to their members. Beginning today with Facebook and ending on September 9 with blogging on WordPress, this series of six social media trainings via webinar will also cover YouTube, LinkedIn, Twitter, Flickr and mobile technology. All webinars are 90 minutes and take place every other Thursday starting today. Last summer most attendees were just starting to dabble with social media. It will be interesting to see how much has changed over the last year. Alright… time to call-in and log on!


July 8 :: 10 Social Media Tips & Secrets :: TechSoup Webinar

June 28, 2010

UPDATE: This webinar got a lot of good feedback. It was attended by 383 people and earned a “Learned something new and useful” rating of 96%! Wow. All the feedback from the webinar is pasted below in a comment. 100% uncensored.

TechSoup is the only group I have ever allowed to record one of my webinars. There are a number of reason I don’t usually allow it:

1) My specialty is live webinars. Each one is different every time. A recorded version is out of date in just a few weeks.

2) This webinar was slides only. All of other my other webinars are live and in real-time on Twitter, Facebook, YouTube, Foursquare, etc.

3) This webinar was much more Big Picture and I wanted a recorded version of the Big Picture to share with nonprofits. It’s was also only 60 minutes. My other webinars are 90 minutes of intensive how-to with a summary of the Big Picture in the beginning.

4) My live, paid and unrecorded webinars pay my bills. As much I love nonprofits, I have to make some profit to survive professionally. If my webinars were recorded and available for free, Nonprofit Tech 2.0, DIOSA Communications and all the social networking profiles for @NonprofitOrgs just wouldn’t be able to continue on. I would have to get a real job. :)

5) I can’t stand to listen to myself recorded… I sound so weird to myself!

All that said, the recorded version of the 10 Social Media Tips & Secrets webinar is now available for download. I could only listen for about 60 seconds. Just doesn’t sound like how I think I sound! Hope it helps.

Thanks to TechSoup for hosting the webinar. They did a great job. Very professional and well-organized.

This will be my first webinar with and it is free to attend. I am also presenting the webinar for free. I only do that three or four times a year. The income earned from my weekly webinars pays half my bills each month, so giving too many free webinars would put me out of business. :)

That said, I am a big fan of TechSoup. When I used to live in the Bay Area I attended a few of their events and even applied for a job or two (no luck there!). This webinar will cover 10 social media tips and secrets that I have learned over the last four years of running numerous communities on Facebook, Twitter, MySpace,, YouTube and LinkedIn. Some are basic, some are advanced, but there’s a good chance you’ll be surprised by the tools I think produce the most ROI (Return on Investment) and where I think there’s been too much hype and little results.

BIG Disclaimer :: This is the only webinar I have ever done where I have to use screenshots. All other webinars that I give are live as it happens on Facebook, Twitter, etc. It’s also only 60 minutes. All of my other webinars are 90 minutes. That said, this webinar can’t go into much detail on the how-to since I won’t be sharing my desktop. Nonetheless, I guarantee you’ll get some valuable concepts and best practices from this webinar.

Register :: 10 Social Media Tips & Secrets TechSoup Webinar

June 24 :: Social Media Training for Hewlett Foundation Grantees

June 22, 2010

I am so looking forward to this training! It’s in sunny, laid back, beautiful Santa Cruz, CA. I was hired by Spitfire Strategies to present a 90-minute session on social media to grantees of the Hewlett Foundation. I’ll actually be giving the session twice to two different sets of grantees on the afternoon of the 24th.

Many of the attendees are executive directors and program folks. Only about half in the room are communications and development staff. Therefore, this session will be less focused on how-to, and more focused on the Big Picture of social media, best practices, and how social media will shape the Mobile Web in the very near future (as in right now).

I am going to start with defining Web 1.0, Web 2.0 and Web 3.0. That context is so important for nonprofits to understand. Social media can be powerful, but the vast majority of ROI (Return on Investment) is still in Web 1.0 (namely e-newsletters and “Donate Now” buttons). Those nonprofits that excel at and embrace Web 2.0 have built their e-newsletters lists by the thousands over the last few years – thus their online donors too. They are also the best positioned to reap the benefits of early adoption of Web 3.0 – coming soon to a smartphone and tablet near you (as right now, this very second).

I am also going to discuss the importance of blogging – a tool I relegate to the realm of Web 1.5. Blogging today is so different from blogging in 2006-08. It’s crucial to have a consistent stream of fresh content to distribute on social networking sites, and blogging allows nonprofits to easily do that. Blogging done effectively can also significantly improve an organization’s search engine results.

I give over 100 webinars a year now,¬† but I much prefer the in-person trainings. I like watching people’s reactions, leading discussions, answering questions. Public speaking is invigorating. I am bit of accidental public speaker, but now three years into it and 300 webinars and presentations later, I am only nervous the 5-minutes before the presentation starts. Once I start talking, it’s hard to get me to stop. :)

Related Link:
Social Media Training by DIOSA Communications


1) Twitter Mention: @nonprofitorgs Thanks for the great #socialmedia tips today! We’ll try to get a square avatar :)
2) Twitter Mention: Thanks for all the great #socialmedia tips today. Looking forward to implementing them!

June 21 :: Social Media Training for Service for Peace (via Webinar)

June 20, 2010

Prepping for today’s webinar. 67 attendees from all over the world. It always amazes me when I am presenting to group so diverse in location, culture and language – from a little home office in Springfield, MO. Must remember to speak slower. Most attendees will not be native English speakers.

Service for Peace is an organization that provides service learning projects for volunteers in over 20 countries to foster peace and hope for the future. Community development at the grassroots. They hired me to give this training to their chapters after seeing me present at the the LEADS – a Get Hands On! Summit hosted by the HandsOn Network. Very nice people to work with. They have three primary goals for their social media plan:

1. Increase the number of volunteers that sign up for their projects.
2. Increase their brand recognition globally.
3. Increase online donations.

All doable. They have a very good foundation for successful utilization of social media. Most chapters at the very least have a Facebook Page, and the main office is on Facebook, Twitter and YouTube. They just need some fine tuning in terms of branding and incorporating their social networking profiles in their website and e-mail newsletter. The key is to get all 20+ chapters on the same page in terms of branding and the Big Picture.

I am also going to pitch that they allocate time and resources into launching a blog (often the missing piece in a successful social media strategy), and since much of their audience is outside the United States and in developing nations, laying a foundation for the mobile web is crucial. Many people is the developing world primarily use the mobile phones to access the web.

We’re also going to discuss some peer-to-peer fundraising tools that will allow potential volunteers to fundraise online for their projects. Service for Peace didn’t know such tools existed. Creating an online fundraising kit for potential volunteers (usually between the ages18-24) could transform their organization. Millennials¬†are 100% comfortable with financial transactions online.

The first 90 minutes of the webinar will be 20 social media best practices for their chapters, and then the last 30 minutes dedicated to more Big Picture, strategic use of social media for the head office in Washington, DC. Going to go prep now… stretchs, deep breaths, and a strong cup of coffee. Fair trade, of course.

Related Link:
Social Media Consulting by DIOSA Communications


1. Facebook Status Update:

2. “I’m Herci from Service for Peace Nicaragua. First of all,¬† you made an excelent presentation this morning! So many and great ideas!!”